Home / Blog
What you need to know
Practical notes on pay-for-results growth: pricing models, unit economics and ad creatives.
CPA, CPL, CPS or RevShare: how to choose a pay-for-performance model
Four ways to pay only for results — what each model rewards, where it breaks and how to pick the right one, with a worked example, comparison tables and a calculator.
Read article →
How to calculate the maximum CPA your business can afford
A practical walk-through from LTV and margin to a target cost per acquisition — with tables, a worked example and a calculator for your own numbers.
Read article →
A creative testing framework that finds winners faster
Creatives drive most of the performance in paid social. A simple system for generating, testing and scaling ads without burning budget — with kill rules, a fatigue chart and a test budget planner.
Read article →