LTV & max CPA calculator
Calculate customer lifetime value with early churn, refunds and upsells, and find the maximum price you can pay per customer and per action.
Max price per action
$0
- Lifetime value
- $0
- Paid months on average
- 0
- Max cost per customer
- $0
- Payback at max cost
- —
At your current price per action
Estimate only. Real results depend on your product, market and traffic.
Cumulative profit per customer
Profit per customer Max cost per customer Your current cost
Out of 100 paying customers
How it is calculated
Profit per month = (price + extra revenue) × (1 − variable costs − refunds). Customers stay according to your churn: the first month uses early churn, then the regular monthly churn. LTV is the profit a customer brings over the chosen period. Max cost per customer = LTV ÷ target LTV:CAC, and max price per action = max cost per customer × the share of actions that become paying customers.