Which pay-for-performance model fits you?
Answer six questions and find out whether CPL, CPA, CPS, RevShare or a hybrid model fits your product best — and what to agree before launch.
Recommended model
Why
Agree before launch
Fit score
The five models in short
| Model | You pay for |
|---|---|
| CPL | Each qualified lead or targeted call |
| CPA | Each agreed action: registration, trial, install or first payment |
| CPS | Each completed sale — a fixed amount or a percentage |
| RevShare | A share of the revenue from customers we bring |
| Hybrid | A fixed price per action plus a share of revenue |