How much are you overpaying for every customer?
Enter your business economics and see the most you can afford to pay per lead, how much you pay now and how much you lose every month.
You can pay per lead$0
You pay now$0
You lose per month$0
- Profit per customer
- $0
- Max cost per customer
- $0
- Your cost per customer now
- $0
- Break-even price per lead
- $0
Estimate only. Real results depend on your product, market and traffic.
Price per lead: affordable vs actual
Three ways to stop overpaying
Any one of these changes alone brings your current price per lead within budget.
How it’s calculated
- Profit per customer = average revenue × gross margin.
- Max cost per customer = profit per customer × share of margin for acquisition.
- Max price per lead = max cost per customer × lead-to-customer rate.
- Monthly loss = (price you pay − max price) × leads per month. If you pay less than the max, that’s headroom to scale.
- Break-even price per lead spends 100% of the margin: every lead above it loses money even before overheads.